Often, wedding planners have websites and marketing materials that are very similar to each other. They include long lists of services that wedding planners offer, without explaining why brides may want these services. If you want to stand out with the bride in your niche, do not just list the functions of your services in your marketing, tell them about the benefits of what you offer, so they know why they should hire you.
Here are 4 services and their benefits, as well as examples of what you could say in your marketing:
1) The service you offer - creating an individual wedding budget plan
Benefits for brides - avoid confusion and stress, avoid hard work
What could you tell them “Thanks to our knowledge and experience in wedding planning, we can help you create a budget so you can avoid confusion and stress by trying to figure it out for yourself.” We know what costs are worth and can help you decide how much each aspect of your wedding needs, based on your priorities. We will work with you to develop a plan that will help you create the wedding that you want within your budget.
2) The service you offer - research centers and offer recommendations
Benefits for brides - save time and problems
What could you tell them - We explore and find a wedding venue that will fit your budget and style, so you don’t have to spend time and energy surfing the Internet, making phone calls and visiting places that won’t work for you. We know the best places in the area, from the traditional to the unique and we can find you the right place for your big day.
3) The service you offer - The "day" coordination of the wedding
Benefits for brides - Avoid stress and problems that may arise when dealing with yourself on your own or leaving it to friends or relatives who have no experience.
What could you tell them “We can be there for you on your wedding day, keeping your day on schedule, directing the wedding, coordinating vendors and handling emergencies so you can enjoy your wedding day without stress.”
4) The service you offer - planning of the wedding voyage in full
Benefits for brides - avoid stress, save time, and they will enjoy their wedding
What could you tell them - You can avoid the stress associated with planning your own wedding, due to the fact that we work with you on all the details, large and small. We will sit down and discuss your wedding vision, then we will develop a plan for this to happen. We will create a budget and a schedule and help you stick to them so that you and your fiancé stay on track. We will investigate and find suppliers that suit you and your style, so you do not need to spend days or weeks for interviewing and checking references. We will be there with you, managing every detail so that you can freely enjoy the process of planning a wedding and, of course, your wedding day.
Take the time to look through the list of services and packages, and then write a statement about the benefits for everyone that includes you and the style and make the brides in your niche want to hire you
