overview
Corey Rudl was the founder and original owner of the Internet Marketing Center. He began by publishing his book called “The Secrets of Cars Revealed”. When a friend suggested that he put it on the Internet, he replied: "What is the Internet?"
Sometimes, judging by the mistakes and mistakes, Rudl built his sales to phenomenal levels and decided it was time to start selling courses based on the methods he had developed over the years. Appeared Internet marketing center.
By 2005, it had grown to more than 40 million dollars a year.
Over the past few years, Rudl took a friend as a friend, Derek Gel, who had his own marketing experience. They worked side by side.
Then, in June 2005, at about the same time as when I formed this site, a tragedy occurred when Corey Rudl died in a car accident. Derek Gel soon took the helm, and over the reminder that the year continued to grow, the company reached $ 57 million.
I was fortunate enough to establish close working relationships with some employees, although I did not correspond with Derek Gel himself, and they were so kind that they allowed me to look through almost all the products to present my feedback to you.
positive
According to Alex, the marketingmips.com site for internet marketing is second only to the Ken Evoy site on Unitedell.com among the sites of the great Internet marketing guru. This is an amazing feat.
In the video, Derek Gel certainly came off as a less sleek speaker than his predecessor Corey Rudl, and was often interrupted and corrected by Corey Rudl. He never had a full delivery of Cory. However, over time, Gel came to his senses as a powerful presenter in his own right.
IMC’s strongest areas of study are
· Promotional newsletter
· Automate your business
· Aggressive testing
Email marketing is central to Rudl methods. Under “email marketing,” he doesn’t talk about spamming, but mainly about creating a huge email list using ezine and permission advertising. under fire to show readers how to spam. Since then it has been cleared.
Rudl pays special attention to automation. He recognizes that internet marketing is simply not an area where you can work an hour or two a day and sit on the beach the rest of the time. He knows that your time will be up to the mark, and he encourages you to automate as many things as possible with the help of an answering machine, automatic carts and automatic electronic delivery of products, where possible. It provides software onslaught for this purpose - which may well be part of the reason for its emphasis on automation - to sell you its software.
Aggressive testing was at the center of Rudl's success, and he does not give any advice on how important it is to do the same. While pretty much everyone tells you about the importance of testing, Rudl did it at the center of everything. The biggest problem with how most gurus tell you to test is that they advise you to try one thing (for example, a heading) for a while and then try another and see if your bottom line changes. But there is an intrinsic flaw in this method that Rudl recognized. Suppose that between the 1st and 2nd weeks a magazine article contains my website or product (I must be lucky). They send pre-filtered traffic to my site, and my conversion rate will probably be better in week 2. My headline can hurt me and not help, as far as I know.
Rudl's answer to this was to use test software, which simultaneously and randomly switches to two different types of site, and allows you to compare the conversion rate for the same period of time. It is much more scientific.
Unfortunately, IMC does not have products specifically designed for teaching testing methods, nor for any software for this purpose. This is a big gap in their proposals.
The last very positive note is the newsletter, in particular, the earlier ones. Almost all of the teachings that the company did were reflected in the newsletter. Nowadays, this is more a sales letter than a letter with instructions, but archives are still available on the site and are a good free education.
Negative:
Corey Rudl and now the tactic of Derek Gehl in the background were under fire. Regardless of what you buy from him, at fairly high prices, no less, you will soon find out that this is not enough. If you buy a course, you will be told that you need expensive software packages. If you buy software, you will need to upgrade to the pro version. If you think that he sends you everything you need to know on the course, you will soon find out that you “need” his course on top-secret things that he himself uses, and he claims that no other marketers will tell you about. The back end is an effective methodology and should be expected, but when you get the feeling that you have been deceived into something you have not seen, you feel deceived. This does not mean that the products are not valuable - they are. But be prepared.
I strongly dislike deception, and there are several examples on its website. For example, when you are next to an order link for a product, you can see a tempting line like "If and only if you buy (some date), you will also receive (such and such)." Guess what! The date will be today, regardless of when you go there. It is inserted by the script. What, I'm not fair. This is simply not true, because if I go there tomorrow, I will still receive the same offer.
IMC materials are not particularly cheap. Of course, none of the materials of the lot of other marketers. As I said earlier, I am not saying that they are not worth it. If you spend a little less than $ 200 on a huge exchange rate and use only a couple of offers from him to get an extra $ 2,000 in sales, you have returned 10 times. And it will probably be many, many times if you reuse the materials as you should.
There are many free bonus offers that come with Gehl products - this is part of his typical method, and he encourages you to emulate. But you quickly feel that the specified WAY value is too high. Of course. The actual cost of the product is something you could sell, and few if any price he quotes will depend on such prices. Again, this does not mean that its products are bad. Just a sense of tactics.
In general, a copy of Gehl seems annoying, and for some reason you do not get the trust factor that you feel from some. He’s at it for the money, and you definitely “feel” the effect of greed. This slightly worsens his authority. Once again, I am not saying that his products are useless.
I was pushed a little by his poor email support. See the support section below for details.
The software that IMC sells is largely produced by its company. But there are some very good competitive products that work just as well or better for less money and that have better support. I do not recommend most software for the price you pay. The only exception I can do is the BeBiz package, which I think has value for a beginner.
A recent tactic is that almost every purchase is designed to get you into an anodizing subscription or into expensive consultation packages. This, in my opinion, is an unfortunate trend in the composition of the IMC.
affiliate program
Derek Gel’s commission rates are excellent, and there are some who have made a lot of money in their affiliate program. However, there is some concern about the company's aggressiveness in marketing products to affiliate partners, and not for subsequent sale to affiliates. There is no system for matching returning customers with their previous sellers.
In contrast, for example, the Ken Evoy Affiliate Program awards commitments on all sales of futures back to the partner who sold the first product — no matter where they buy them. There is no such system with Rudl. However, since the courses are so respected and the quality of the IMC is great, you can proudly carry its line.
I tested the affiliate program and found that about one of every fifty customers I send to the site, which will buy the product.
Popup windows
There is one consecutive pop-up window on the company's website, and this is a newsletter registration form. I'm a little tired of this thing rushing in front of me every time I go from page to page.
Free content
The newsletter is definitely the main free value available on marketingtips.com. There is no repository of free e-books that I could find. However, if you look around the Internet, you will sometimes come across reprinted articles or other Rudla works.
It also offers many free offers along with shopping, but not by itself that I found. However - do not miss the archives of the newsletters.
Money back guarantee
All Rudl materials have a money back guarantee. There is usually a 30-day period, with the exception of the Insider Secrets course, which is guaranteed for 1 year. I have not yet found a record of complaints about solid foods. In general, I think that this name is valuable enough that they will try to protect it, observing the guarantee.
However, I heard a few complaints from my readers and other sources about how to get compensation from the mentoring program. Some, who thought it was not the value they expected, found that there are failures in what is or is not being returned.
I returned the product, which I decided not to store, and it was promptly returned. They were extremely pleasant in this and did not ask any questions. In fact, I was very pleased to have a deal.
The Better Business bureau claims that one or more customers remain dissatisfied, although the company makes reasonable efforts to solve the problem. At least it's good for them to know what they were trying.
- - - - - BBB Quote - - - - -
“The bureau processed customer complaints against this company during the three-year reporting period. Some complaints have been resolved. However, for other complaints (s), the consumer is not satisfied with the company's reasonable efforts to resolve the complaint (s). "
- - - - - End BBB Quote - - - - -
Support
In general, I don’t have good things to say about email support on marketingtips.com. I wrote to them to ask about some of the missing newsletter archives.
Six days later, I received an answer saying, "I will do this and will be back soon."
Another 5 days, and I again asked: "What is the status of this study."
A week later, and finally, I received a response saying that they were not available.
When I joined the affiliate program, I did not receive an introductory letter. A few days later I began to receive a subsequent e-mail, but still have no information about my membership number, links, etc.
I wrote for help.
Of course it was on Saturday. No answer. I wrote again on Monday. Tuesday, still no answer.
On Tuesday I called them. They asked, “What is your email address?” Read the first four letters of my address and, before I get further, “Oh, yes.” You wrote on Saturday, ”she said defensively.
"Yes, and also Monday!" I replied.
"I will send this letter to you within four hours."
By the end of the day - after about 6 hours, I received an e-mail message: “So that I can get access to your account, I will need the email address where the account is located.
Sheesh, you knew that when I called you !!!!! But I still sent a reply with my email address and my number.
The next day I receive another email: “In order for me to delete your account, I will need the email address where the account is located.
Delete my account? All I want is my opening email! I have sent the email address and account number AGAIN! Finally, I had to call them.
In other cases, I wrote about various products so that I could consider them correctly. No response days.
I am not alone in this issue. I have seen complaints in forums all over the internet.
People - find out something here! For such an autoresponders expert, why not marketingtips.com does not use it for email support! Such a large internet marketing company is clearly bought to have a ticketing system. Is not.
More than two years ago I was told that a ticketing system would be introduced soon. It seems he is still not working.
Mr. Hel - sit down. It hurts you a lot!
