It was probably the most luxurious treatment on the planet, smells, feeling ... When I lay there, swaying in my hammock, remembering my luxurious day at the spa, I could not help but think about how it compares in general to Spa treatments around the world and the promise of a tropical escape spa menu.
Elements of almond and honey polish these forgotten areas. Harmony is induced by a cascading shower of Vichy and then by a cooling shell of de coco wrap. Created in warm fragrant canvases, your personal sanctuary is created as your skin continues to absorb the cleansing and balancing effects of coconut and mint, completed with an exotic blend of oils, smoothed over the skin. This is something to take home. In addition to using mind-altering agents, this therapy was a close task in the search for complete bliss.
I just spent a wonderful day in a tropical resort. A place where they specialized in creating a “customer experience” with packages, local rituals and local fruits and plants. From the Four Seasons, Papagayo, Costa Rica, to Banyan Tree, Phuket, Thailand, they are going out of their way to include all of the expected spa amenities, including wet rooms. But is a wet element really necessary and worth it?
Although the resorts were originally based on “taking water” for health and beauty, modern spa resort guests and spa developers have other considerations when it comes to spa concepts. In an intensive and growing resort development area, owners need to decide what their floor plan will be, what equipment to include and what technical requirements will be required for this plan, some of which may include a wet room. With a realistic expectation of each wet room costing $ 20,000 - $ 30,000 or even more with
carefully thought out and conceptual concepts, it may be some time before you break even your investment. Currently, there is a growing need for advice from industry consultants and builders that the wet room is not needed and in many cases should not be included as an anchor for the development of the spa business. They are expensive to build, maintain and harder to sell than other types of treatment. Especially aside from the concept of the resort.
With most day resorts that prefer closer to moderate square meters, it is not recommended to consider a wet room for such a floor plan. Working with technicians, owners, operators, and developers, we see more development in relation to general health retreats and focusing on internal health, and in the treatment menus are listed anti-aging face treatments and Aboriginal treatment methods, rather than aquatic treatments. Resorts, on the other hand, are now seeking results-based treatment, anti-aging, and the unique cultural knowledge of local people. Once again, a wet room is not a necessary element to give your market what they want. For the purpose of this topic, we decided to develop a fictitious practice without a wet room and look at wet and dry and other unique elements that you can use. We will use a variety of useful treatment options and add to the unforgettable anhydrous sanatorium treatment. You will undoubtedly find ways to apply this to your business and feel stressed when you feel you need to include a wet room in your concept or follow its example in what your neighboring resorts can do. If your market segmentation, the feasibility study and the strict mission concept do not show that you will fail without a wet room, move forward with your own resort identification and apply some of the tips here.
Entry into your “career style” with a spa
Think of your own practice or spa as an important part of your “career style”. In other words, a career with style. You can create it with any career, and in the spa and beauty industry we will add the advantage of working in a mind-oriented business. Treat it as if you were a choreographer of a motivational event, with a lot of fans booked for you, and you are the star of your own fiction or fantasy. A spa package must include a high level of professionalism, knowledge of products, benefits, contraindications, authentic design and a desire to excel in everything you do. Obtaining continuing education on special methods of treatment can also significantly affect your sales, the concept of treatment and the possibility of booking.
Simply put, your resort should always be customer oriented. Let's take a quick tour of ten best customer satisfaction tips.
Awareness of your actions with your client and your personal behavior
Put what you or your menu promise.
Having the appropriate training and qualifications for your client to be comfortable and satisfactory.
Be effective in your work and with the use of products.
Enlighten your customer about your technology, products, professional knowledge
Practice diplomacy at all times.
Evaluate your time and the money they spend
Deliver your treatment with a healing touch and a place of honor.
Have a goal when selling purchases of client products, not just commission.
Create a valuable treatment design for both your client and yourself.
Now that we have a basic architecture of customer-centered relationships, we can create a phenomenal spa in your room, spa, or spa.
Adopt a creative open mind
The resorts are very experienced, and customers are mostly there for what they can get from you, that they can not get anywhere. This puts a lot of pressure on you, but customers also understand minor flaws if the overall experience meets their needs. The complete element of the body of the mind, which has long boasted, is reflected in the close interaction of the psyche and soma. The “psychosomatic” element of which I speak is not the one that is shrouded in mystics or doubts, it is simply a conscious expression of what the mind sees as a representation, and what the body feels and remembers in relation to this. I'm talking about the connection element and body memory, because these are only the types of tags that we create in our spa. This includes our body treatments and customer relationship management. This is a pretty big deal when it comes to creating a winning and memorable technique that will support customers.
based on the book.
We find that with spa therapies and methods without using a wet room you need to do a bit of cleaning work, but they are completely satisfactory for your client. Once you have not completed the invasive procedure, and your attention should be focused on the benefits of the body without cars, bells or whistles.
Just as you can label your spa products and create prescription music for your place, you can create operational distinction with your hands, technique and style during training and treatment. Take this psychosomatic element to the next level so that it will ever work in your market. Consider the growing sustainability movement in both personal and business aspects. Be sincere to include organic product or maintain a worthy cause that supports human sustainability.
Our body and mind will connect and create a more personal connection with something genuine.
With fierce competition and spas in almost every major city in the world, everyone wants to create something unique. We found a chocolate spa package in the German Bavarian Alps, a turquoise wrap in Golden Door, Arizona, tequila wrap, champagne wrap, red wine and green tea souffle and an Asian bamboo scrub in different parts of your borders are created entirely by your own experience.
We no longer have restrictive claustrophobic wraps from previous resort "wellness" resorts, but soothing, heated, loose wraps that allow us to benefit from the product, nourish and moisturize the skin, and relax in the relaxing mind the whole process. This is especially true if you have a good therapist, one who prevents you from wondering if they are talking and laughing outside the door, and you were lying in a wrapper alone.
Although water can create a quick cleaning and other sensation for the body, it may not be a choice for you, and it is absolutely not necessary to acquire the effects you need. In the center of attention is a large spa treatments, this sweep brush, follow the hand, massage effluor and the product itself as a catalyst for success. You can be anywhere in the world and be creative in your work. What you give to the client is a nourishing and moisturizing benefit with each wrapping or smoothing and exfoliation with each scrub. Perhaps this is more results focused on detoxification or cellulite treatment. Regardless of what is on the menu, people who are patrons of body treatments love the whole process that goes with it, and the beneficial effects on the skin. Know your clientele, and your ability will be able to satisfy their needs.
Identify body therapy for massage or individual treatment.
One of the clients I talked to who was used to visiting Four Season, St. Regis and other high-class resorts confirmed the fact that her complete satisfaction and praise for the treatment were caused by a visceral reaction and the general feeling of the treatment process. This is what her body remembers. Installed along the lines of the experimental factor. She had every conceivable treatment, but if it was super, a signature, the ultimate luxurious wrapper with gold spots and twenty Vichy head shower or basic salt scrub with table salt, she wanted to get the benefit of skin and psyche (psychosomatic) connection.
When I acted as director of a tropical resort in Central America, we had some unique challenges to overcome, which led to a new level of creativity with spa treatments. We adopted green water conservation practices, not because the owner and developer of this resort wanted this, but more because there was no other choice. As a result of development, he knew that it was wasteful to include a large endless pool, a stream of people passing through the back corridor, and generous fountains. They sat as empty reminders to adapt your development and expectations to the realities of your environment. With many days, when the water would be an insufficient trickle in the faucet, and sometimes completely, we, of course, were supporters of spa methods and wraps in a dry room. Instead of risking a poorly developed spa treatment in a wet room, we became adept at selling massage and wrapping packages. We simply adapted the heated towels and layers of spa wipes, blankets, linens and wetsuits to turn any room into a special spa package. We were successful. However, water, or lack, was not our only problem. We still had to find and send goods from the capital in 3 hours, or in some
happy occasions bring a lot of extra “personal stuff” after visiting the show in the USA. Another seemingly constant addition to our tropical resort was the import of product crates, including Javenese lulur, Balinese boreh, aristocratic items, equipment and boutique inventory from Indonesia. It was a long and tedious process that led to sufficient operating costs and an uneven supply and demand flow for processing products and retail purchases.
These problems can sometimes be an operational disaster. I had to intervene and let the owner know that it was time to focus and return to the easily accessible local plants, fruits, flowers and the healing properties of the locals, based on local culture.
The choice of coverage of local cultures of indigenous peoples of the Indian tribes Brie Brie and Malecca acquired a new element for the spa, and we were able to mix it with the existing concept. At the same time, we managed our problems over our head and work, without sacrificing our qualities or healing elements.
Using the local market, where everything was free and free from chemicals, we were able to create a honey-almond sandwich, a yoghurt wrap, a mask with carrot milk and a wrap from volcanic detoxification. In addition to this, with the local culture and history of local healers, we were able to include amatol, ginger flower, musa bukari and other dried herbs and flowers as additional treatment elements. Customers loved them!
Without the benefits of large amounts of water and the Vichy standalone shower system as a functional failure, we did all this without using a wet room. Each client was greeted with a “ritual” that was created with an appropriate story for each body treatment, including food and drink, a welcome ceremony and a gift. We also got creative with our watches, offering an evening scrub for a moonlight party. We used water heaters to pump into an open standing outdoor shower with a shower heater. It worked great in our tropical style and added to the guests. Even when they met with these
problems in a remote area, we were able to use our experience and knowledge for guests awaiting the achievement of our goal.
There are resorts around the world, some of which, I am sure, face similar problems of geographic location, resources or available talent of technicians. Some recent news from Singapore's spa trends show that Asian spa treatments are based on the basics when it comes to developing spa services. This means using alevid flu and returning to traditional Chinese medicine, organic / natural elements and a holistic client approach to bring them something unique. And all this is done
without a wet room.
As mentioned earlier, a large number of spa owners, operators and practitioners use a more holistic and internal healing element with their own spa design and client.
Melinda Tachetta-Millan, from the magazine Global Cosmetic Industry, says that ... is it hot in Singapore? Sinnaturai [manager of RafflesAmrita Spa, Singapore] there is a surge in body treatments using chocolate, tamaran scrub, papaya, saffron and coffee wraps as the main ingredients. “She also experienced many procedures with foundations in Thailand-rich natural products and resources: sugarcane, honey with rain forests and jasmine rice.
All this, along with the growth of natural products, confirms the same trend that occurs on the other side of the world in our resort in Central America. It is best to use available and natural elements when developing your spa treatment, while enhancing the authenticity of individual crops. You can use it to create benefits, sensations, changes, or an element of thinking after the stylish lifestyle you need in a spa.
People from all over the world visit exotic resorts, and tourism is growing in more remote places. However, you still have a lot of opportunities to capture your local market and create an experience that will resemble a holiday without being a resort, or have a large capital. With a little research and creativity you can achieve your goals.
Here is a brief list of the basics for the technique of dry treatments. You will not need all the items for a single treatment, but this is a complete list of what you need to provide an excellent body treatment, without using a whirlpool bath, Vichy shower, shower or steam room.
Hot towel
Large and small towels (dry and wet)
Large blanket (preferably wool)
Plastic sheets (perforated) or cotton swab
Mylar Sheets / Foils
Waterproof sheets
Thermoplastics
Warmed blanket
Mixing bowls
putty knife
Big body brush
Small face brush
Hydroculator
Facial sponges
double boiler
Sheets (additional sheets for flooring)
Eye pad or eyeliner
Large branded product (or own label)
OR - Organic / Natural product with products from the farmers market or health food store for your own.
mixing
Sea salt, Moorish mud, sugar, seaweed, honey, dried herbs, seaweed, clay
Refreshing drink and straw for your customer
Your own personal item
When weighing the difference between treatments for massage or veneered procedures, you must rely on something for the masses. Под этим я не хочу противоречить нашему предыдущему элементу аутентичности, а скорее лечению, которое не нужно настраивать для каждого гостя. Найдите лечение и протокол, который легко реплицируется в соответствии с качеством.
Оценка продаж - Влажная и сухая
Ранее мы упоминали о стоимости строительства и возможных проблемах с влажными помещениями. Теперь позвольте взглянуть на оленей в то, с чем вы столкнетесь, с выбором строительства мокрой зоны или отказа от выбора.
Расходы на досрочное расходование - $ 30 000
Расчетное размещение в спа-салоне 40 - 50%
Средняя цена на мокрую комнату Цена - 110 долларов США
Лечение в день (одна комната) - 1-2
Дней за неделю работы - 6
Недели в год эксплуатации - 52
Лечение в год @ 100% - 312 (по одному в день)
Лечение в год @ 50% - 156
Лечение в месяц @ 100% - 24 (по одному в день)
Лечение в месяц @ 50% - 12
Ежемесячная рентабельность инвестиций в мокрые комнаты - 1320 долларов США (до того, как стоимость лечения рассчитывается и вычитается)
Это не совсем то, что вы имели в виду, когда вы думали о успокоительном включении влажной комнаты в вашей концепции спа. Даже при 2 обращениях в день рентабельность инвестиций по-прежнему довольно скудна по сравнению с тем, что принесет другая средняя услуга.
Здесь еще один взгляд на время, необходимое для достижения разрыва даже на мокрой комнате или времени, которое требуется для достижения безубыточности в сухом помещении.
Мокрый номер Ultimate 2 4 6 52 1,248 96 50% 48
Vichy Shower Wrap
С учетом этого энтузиазма вам все равно понадобится 12 месяцев, чтобы получить 63 360 долларов США - что
оставляет вас с 3,360 долларов США после оплаты за две влажные комнаты. Это все, прежде чем вычислять стоимость за
лечения, процентов, налогов и постоянных расходов. Который приведет вас в красный цвет.
Сухая комната / Обертывание / скраб для тела 5 10 6 52 3120 240 50% 120
Массажный кабинет
При той же цене лечения в размере 110 долларов США, используя ваши массажные / сухие комнаты, когда требуется лечение тела, вы оставите вам за $ 158 400 за 12 месяцев, прежде чем рассчитывать затраты на лечение, проценты, налоги и фиксированные расходы. Что бы вы предпочли?
Будьте вашим представителем
Если вы уже тренируетесь или собираетесь отправиться в спа-карьеры, вам нужно будет отточить свои навыки в «продаже» самостоятельно. Это означает, что вы имеете возможность иметь социальное, но профессиональное отношение к клиенту, сеть как внутри, так и вне границ вашей работы, и, прежде всего, рассказывать людям, что вы делаете. Никто не будет заботиться о том, что вы делаете, чем о себе, и если вы можете создать энтузиазм в отношении других о том, что вы делаете в своей профессии, вы проделали отличную работу по продаже.
Можете ли вы уверенно владеть своим собственным представителем? Это означает, что вы готовы поставить себя на вопросы. Вы проделали свою должную осмотрительность, зная характеристики спа, продукты и варианты оборудования, которые можно использовать? Вы уверены в своих тренировках и целях? Это все, что нужно учитывать в карьере вашего стиля, и ваш рост.
Обработка вопросов и ответов клиентов
Имея подкованность, чтобы обращаться к своим клиентам с разумной и достаточной информацией о том, что она дает вам возможность выйти из крутого соревнования, вы обеспечите себе путь к успешной «карьере стиля» со спа-процедурами. Еще лучше, не торопитесь, чтобы ожидать, что клиентские вопросы о вашем спа-тренинге, методах, продуктах и преимуществах оставят вас и ваших сотрудников с готовностью, которая просто станет привычкой.
Bottom line
Вам решать, в каком направлении следовать новым спа-процедурам, а также со всей информацией, выставками, статьями и тренировками, это может быть огромным, чтобы найти то, что вам нужно.
Если вы не получили спа-обучение в своем официальном лицензировании, вы можете искать более глубокое обучение по спа-терапии и методам, которые можно добавить в ваше спа-меню. Я бы предложил искать конкретные классы, которые связаны с спа, чтобы получить ваши продолжающиеся руки по кредитам. Это можно легко найти, выполнив поиск onyahoo или Google для таких ключевых слов, как «Spa Training» или «Spa therapist CEU». Вы можете проверить, есть ли в вашей школе курс переподготовки выпускников, приобрести информативное обучение DVD, посмотреть, есть ли у них руководство, которое они могут включать, посещать семинары, классы-изготовители на выставках и участвовать в теле семинаров. Для более амбициозных вы можете даже получить лицензию в двух областях, таких как эстетические и массаж, предоставляя вам более широкий спектр навыков. В вашем пакете трюков есть много спа-школ и ресурсов. Найдите тот, который соответствует вашей концепции, образу жизни и, самое главное, волнует вас. Ведь знание - это сила, и это относится и к спа-технологиям. Как вы представляете себя, свое образование, и ваше общее санаторное лечение является отражением того, кто вы есть, и будущих возможностей. Это то, что клиент помнит.
Означает ли это, что мы обречены на то, чтобы читать и оценивать наш внешний вид и наше окружение? Ну, в какой-то степени да. Мы подсознательно помним наши первые визуальные оценки, которые определили человека или место в первый раз. Наш взгляд может сделать ситуацию расслабляющей, напряженной или опасной в одно мгновение, точно так же, как тело помнит эмоциональные и физические знаки, которые остаются с нами на протяжении многих лет. Однажды я наткнулся на цитату, в которой говорилось: «Кто вы такой громкий, я не слышу, что вы говорите». Именно так мы должны мыслить каждый день, когда мы приближаемся к нашей работе, и наше творчество
в нашем санаторно-курортном лечении и терапии.
Так же, как ум бессознательно и автоматически помнит каждое место камня или поворачивается на дороге по пути, по которому вы ходили изо дня в день, тело тоже записывает интенсивность, ощущение и пользу от кисти, ароматических запахов, температуры и уход за практикующим в каждом курортном лечении. С водой или без нее.
Независимо от того, что вы делаете, включите лучший дизайн лечения тела с аутентичным и последовательным опытом. Повысьте ожидания ваших гостей в спа-салоне и научите их «принимать воды» с творческой визуализацией, в то время как вы берете их на прекрасный побег в течение дня. Важным элементом в нашем мире, для нас как практиков и наших гостей, как желающих участников нашей личной карьеры стиля, является нижняя линия. Это значит быть способным владеть собственным временем и контролировать свою собственную судьбу. Нахождение
правильное место и правильное санаторное лечение, чтобы сделать это, может быть незаменимым.
