At the moment, this is an area in which the problem is being discussed, and some people are clearly struggling with it. They know that plus size is popular and is a hot topic for discussion, and they want to participate and comment on the market with a plus. But what is “Plus Size”, what does it mean and how do we consider it?
The words “Plus Size” are used to designate clothing for larger people, there is a wide area of debt around what is considered large, how does it start? Size, 10, 12, 14 or 16 ?. The discussion also becomes associated with health problems, as many believe that larger people are automatically unwell (this is not true). The fashion industry is fully focused on how people look, and larger people do not appear on the mainstream fashion radar. This is regrettable because many people are more than the models commonly used in the fashion industry (then they have to buy clothes that are modeled on thinner women). Interestingly, the fashion industry is associated with subtlety, which in itself can also cause health problems. It seems that people (both large and thin), who rarely go beyond the “norm”, are treated and interpreted differently, because in certain circumstances it is interesting that both are perceived as “unhealthy”
However, these concepts are somewhat disputed, because people are becoming increasingly larger, and what used to be considered “plus size” is now much more common than before. Clothing sizes have become more significant over the years, but they are still designated as previously known as “Fuss Size” to make customers feel good about themselves. As a rule, fashion markets are managed by designers who set up trends. Their work is an art form and manifests itself in an artistic manner. Willingness to carry on high street takes on these trends, although you also get designers who set their own trends for their market.
Ready to Wear are much broader in age and size than shown on the Couture catwalks, and many of the trends on the catwalk are not necessarily well tolerated on a normal market. Thus, while the Plus Size market cannot be popular, they are a good part of people who buy clothes.
The term “Plus Size” is commonly used in the USA, but is less common in the UK, it is a widely used search term in Google, but it is not well used here in the UK. Media does not know how to handle this, and it was no more clear when we saw the cover of Vogue Italia for June 2011. It has 3 beautiful women, photographed in their underwear. These women are models with large sizes, and although it is wonderful that Vogue showed them on the cover, it is a shame that they found it necessary to photograph women half-naked and with one of them in some way uncomfortable.
Editor-in-Chief Franca Sozzani launched Vogue Curvy in February and the cover of Vogue Italia for June 2011 was designed to help promote Vogue’s new attachment to larger women. It's great that Sozzani has the Vogue Curvy released, is it a basic fashion that recognizes that there are many women who have sexy or plus sizes and who demand that their fashion needs and desires are met? On an equally positive note, Sozzani is also campaigning against websites that actively promote anorexia, which the fashion industry has blamed for what it has promoted in the past. So well done for her for being proactive on this issue. In time, despite the fact that fashion media will be focused on fashion, and not on an individual carrier. After all, everyone has the potential to be elegant and beautiful, regardless of their size.
The The Cut blog also published an article “No one should know what a large-size model is,” and they presented some quotes from Plus Model magazine’s chief editor Madeline Figueroa-Jones. Interestingly, in The Cut, a photo was taken of one of the covers from Plus Model Magazine and all the covers they could choose to cover models wearing underwear and provocatively provoke. Plus Magazine has a lot of covers in which big women wear beautiful clothes. So it was embarrassing that both of these well-traveled websites decided to make women a little cheaper in size, showing them in poor underwear (but well photographed).
Both Vogue and The Cut could choose photos showing women with large sizes, wearing beautiful clothes, and illustrating the fact that larger women can look just as incredible as other women, and this fashion should be about fashion, and not about body size. Designers could also look at the world a little differently, and if they were brave, they could look at seductive women, presenting them with the opportunity to design clothes that flatter curves and allow them to make a different and new fashion statement. In Vida Moda, we draw attention to the fact that curves must wear clothes very well! This is part of our mission to find great clothes for larger women that will flatter and make them feel and look great.
Vogue Italia Cover Image June 2011 Provided by NewsFeed and Vogue Italia
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