It has been a long time since I looked at some of the Google tutorials that I used when I started with the creation of an online business, so I decided to get back to them a bit and I started with what I found.
In the end, my job, recently trying to understand SEO, searching by keywords, building backlinks, creating more content on a website and doing a lot of other things in the name of creating organic traffic, I discovered that the traffic will be such that I I thought what he should do, so I decided to go back to the basics, and that meant taking another look at Google itself, who bought me in some of their textbooks.
I literally stumbled upon my Google Console tool, which I hadn’t been browsing for a year, and found it by going to my browser and initiating the site: command (and then your fully qualified domain name) to quickly find your names and descriptions own websites in order to improve your text for them.
I got acquainted with the Google Console tool again and was completely open to find out how much I fell off the car in relation to the launch of a clean web site, since Google would look at it. Google, by the way, is motivated by its advertisers to provide quality websites to their consumers, so they regularly surf on our websites and record what they notice that we have to correct in order to stay high in their search engine rankings. You can have great content, great keywords and SEO descriptions on the spot, lots of quality backlinks, etc. But if your site is not “clean,” they just won't see you.
The Google Console application, by the way, is located in the “Webmaster Directory” section on Google. You can also find it in the “Google Tools” section if you use Chrome as a browser. You will need to open it for the first time and copy the link to the “SPF-TXT” record that they will give to you, then go to the place where you registered your domain, and paste it into your.txt record line attached to your domain You will need to return to the tool and confirm your ownership of the domain (just click the button to complete this step.) Once completed, you will probably need to wait about 24 hours or so to give Google the opportunity to ask your questions against your site in order to he could start recording for you within your console that your site errors.
So, that's what I started to learn about what needs to be repaired.
- First, I had 14 404 errors, where the links still went to pages that no longer existed.
- I had a few “Duplicate Record” Description / Meta Tag errors where I copied old pages to create new pages and did not remember to change the metadata on new pages. Google does not like to duplicate pages with the same metadata.
- There were several web pages where I became lazy and did not fill out full descriptions in the field of metadata.
- There were several pages where meta tags did not match the page names and descriptions - again, as a result of copying new pages from old pages and forgetting to update meta tags or descriptions or names - in any case, they were not synchronized.
- Google now pays great attention to ensuring that your web pages are mobile-friendly so that your site is considered clean. This was a new requirement from the moment when I first started creating this site, so the number of pages did not meet the requirements of “Responsive Design” - in fact, 19 pages. This can be eliminated. The first thing you need to do is make sure that each of your pages contains a line of code that is the meta-area of the header information that customizes your Viewport, and this is how Google describes the error it gives you the message "The viewport is not available ". Find Google Help for Viewport metadata, and you can get instructions on how to insert this code along with the code line itself.
- Font for small: there were 4 web pages with too small a font to work normally on mobile devices.
- Touch elements to close. There were several web pages on which the buttons were set too tight so that they could be easily and separately used on a mobile device — they would be superimposed on this platform so that they need to be separated from each other.
- Error using Flash: the site still used the old scripts of the Adobe Flash Player, which had to be removed in about a dozen places. Similarly, Google doesn’t like how old flash players work on mobile platforms - some of them have problems, so they would like you to abandon your old flash players on your web pages in favor of new technologies.
So the bottom line here is that the website is once again completely “right” with Google, and I have to get there the next day or so, and I hoped that the search results would start to rise again. All these months I regularly work on the site to improve it, sometimes I was sloppy and / or just did not understand that I was doing something wrong and, as a result, I hurt Google rating.
So, a word for the wise, tune in to the Google Console and get your site with them to see your display numbers grow. And they will know that you are working on these tasks, and I suspect that you will be rewarded accordingly, because since you fix the elements, you can press the buttons in the console to say that the element has been corrected, and you can retest pages for errors in the mobile platform so that you can look at what you need to do behind the page so that they match each other. That's right, you can again focus on your SEO and really start collecting view and sale numbers.
